About Digital And Strategic Marketing Msc in University of Bradford

Overview

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Learning and assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects, simulation and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole. Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Career prospects

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation. Looking at the data derived from the School’s ranking in the Financial Times Master’s in Management Rankings, on average 25% of them are in senior management roles and 20% in junior management positions three years after graduation.

Academic qualification equivalents

• Bachelors degree with an overall mark of at least 70-60% depending on your university. 

English language requirements (one of the below):

• IELTS          :      6.0 with no sub-test less than 5.0 (or equivalent)
• TOEFL        :      overall 80, and sub-tests not less than 18 in Reading,17 in Writing,17 in Listening and 20 in Speaking.             
• PTE             :      overall score of at least 55, with at least 46 in each of the four sub-tests 

University of Bradford Highlights

University of Bradford Average Tuition Fees And Other Expenses

The table below mentions the cost of attendance for 42 to 51 weeks. The cost may vary according to the needs of individuals.

University of Bradford Application Process

Application fee: 20-25 GBP

Supporting documents:

• Official transcripts of high school or college.
• Proof of English language proficiency.
• Scores of Standardized exams to study in the UK. (GRE/GMAT)
• CV or resume.
• Letters of reference (2)
• Work experience (graduates only)

English Proficiency Test Scores

Requirements vary per program but below are the general requirements

Note: Due to the Coronavirus pandemic, the university temporarily accepts TOEFL at Home test, LanguageCert exam, and Linguaskill English test.