About Digital Marketing Communication And Leadership Msc in Ulster University

In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value.

Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.

Specifically, this course will provide you with the opportunity to:

• critically assess the changing business and technology landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
• compare and contrast a variety of digital technologies and marketing communication approaches
• strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals.

Academic qualification equivalents

• A bachelor degree with related subject

English language requirements (one of the below):

• IELTS :6.5 overall including 6.0 in all elements
• TOEFL IBT: 90 overall including R=20, L=20, S=20, W=20
• PTE: 61 R, L, S, W = 56

Ulster University Highlights

Ulster University Average Tuition Fees And Other Expenses

If you are an aspirant of the Ulster University, an estimated budget is the first thing that you must be planning after having made up your mind of applying at the institute in the upcoming session. For your ease, a list of expenses for international students in the UK is as compiled below.

Tuition Fee

Since fee for various courses at the institute varies, a tabulated description of fees for some of the courses is as follows:

For Full-Time Courses:

Postgraduate Studies

Cost of Living

Other expenses that you might want to consider apart from basic tuition while planning your financial budget is as mentioned below. Note that the amount is not university specific but general in nature.