About MA Advertising And Multimedia Communications in Solent University (Southampton)

Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Solent’s MA Advertising and Multimedia Communications programme prepares students for making a strategic contribution.

Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.

As the roles of multimedia advertising management, digital newsroom manager, marketing professional, and corporate PR manager are converging, students are encouraged to develop a collaborative and interdisciplinary approach, and will have the opportunity to gain first-hand experience by preparing campaigns for live client briefs. Students are also encouraged to seek work-placement and freelance opportunities through the University’s student run agency, Solent Creatives, as well as prepare competition briefs for the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

​​​Academic qualification equivalents

• A university degree in a related subject.

English language requirements (one of the below):

• IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
• TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking
• or equivalent.

Solent University (Southampton) Highlights

Solent University, United Kingdom Application Process

Solent University offers an online application process for all the courses.

• Undergraduates have to apply through the UCAS application, while graduate applicants have to apply separately for the course of their choice.
• Students have to fill up the application form, pay the application fee of 30 GBP and upload all supporting documents.
• Student class profile –
  • Total number of students – 8800
  • Non-EU students – 5%
• Applicants should have a high school education/bachelors’ degree/international baccalaureate degree to be eligible for admission.
• The general documents required for online application include - official transcripts, TOEFL/IELTS/PTE scores, school leaving certificates, personal statement, financial statement, letters of recommendation and the U.Kstudent visa (for international applicants)

English Language Test Scores

International students can submit the following test scores as proof of English Language Proficiency.

Solent University, United Kingdom Fees and Expenses

The following table presents the tuition fees for various courses at Solent University,

The various charges for different types of accommodation at Solent University are mentioned in the table below,