About BA (honours) Marketing With Public Relations in Sheffield Hallam University

• Acquire a sound foundation in marketing – gaining fundamental and contemporary knowledge.
• Study insightful PR modules which equip you for working in the sector.
• Develop the digital communication skills employers are looking for.
• Learn to safeguard reputations and understand why organisations value them.

The dynamic, fast-paced marketing and PR industries have never been so closely connected – graduates of these subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, preparing yourself to innovate and communicate in a range of exciting settings.

Work placements

You’ll have the opportunity to arrange a paid year-long work placement in between your second and third years. A placement gives you a real-world experience to prepare you for your future career, and many students find jobs with their placement companies after graduating. Marketing graduates have gone on to work for businesses including McCann Erikson, Uber Agency and WDMP.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.

Field trips

You’ll be able to join the student Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry.

Networking opportunities

Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching of the course. The course also features guest speakers from the national and international PR and marketing industries.

You’ll have the opportunity to attend conferences and events designed to offer you additional professional insight, as well as the chance to network with experts in the industry (there may be an additional charge for these). They also include a number of Sheffield Hallam University industry events, such as Grad Talk and Pathways, which are held on campus throughout the course.

Future careers

This course prepares you for a career in

• marketing
• digital marketing
• public relations
• corporate communication
• digital communications
• marketing communications
• content management and creation
• event management
• promotional management
• creative team leadership
• copywriting

Undergraduate programmes

Applicants with the following qualifications from India will be considered for entry on to undergraduate programmes

• Standard XII with an average score of 65 per cent
• A levels
• International Baccalaureate
• HND qualifications will be considered for entry to the second or third year of a relevant undergraduate degree

• Applicants who have completed the first year of an undergraduate degree at an Indian university may be considered for direct entry to Sheffield Hallam University undergraduate programmes.

  For details of standard UCAS tariff points for undergraduate entry, please see the UG entry webpage.

  Sheffield Hallam welcomes applications from international school students taking the International Baccalaureate Diploma and those achieving 28 points or more will usually be successful in obtaining an offer of a place on our undergraduate programmes. For information about IB points equivalencies against the UCAS tariff please visit the UCAS website.

English Language entry requirements are listed in the entry requirements section of the online prospectus. The information provided below is intended to help you understand the different English Language qualifications we will accept.

Courses at NQF Level 6 and above (includes BA, BSc, MA, MSc, MPhil, PhD)

We consider the following English language qualifications for courses at degree level (NQF Level 6) or above requiring

an IELTS for UKVI* 6.0 or equivalent entry requirement (*IELTS may be accepted if you do not require a Tier 4 student visa)

IELTS for UKVI*      

• IELTS for UKVI* 6.0
• Listening: minimum level 5.5
• Speaking: minimum level 5.5
• Reading: minimum level 5.5
• Writing: minimum level 5.5

TOEFL 

• Internet based    79
• Listening: minimum level 17
• Speaking: minimum level 20
• Reading: minimum level 18
• Writing: minimum level 17

Pearson    

• PTE 52
• Listening: minimum level 51
• Speaking: minimum level 51
• Reading: minimum level 51
• Writing: minimum level 51

Cambridge IGCSE English as a First Language (Syllabus 0500 and 0522)    

• Grade C
• Listening: minimum Grade D (0522) or 2 (0500)
• Speaking: minimum Grade D (0522) or 2 (0500)
• Reading: minimum Grade E 
• Writing: minimum Grade E

Sheffield Hallam University Highlights

Sheffield Hallam University The Average Tuition Fees And Other Expenses

*the costs are estimated and may vary.