About BA (honours) Digital Marketing in Sheffield Hallam University

• Benefit from a student-focused approach to learning.
• Study contemporary digital marketing modules.
• Learn through critical thinking, problem solving and traditional methods.
• Develop the digital marketing skills employers are looking for.

This course is designed to give you an in-depth understanding of the continuously evolving and fast-paced world of digital marketing – including mobile and social media, underpinned by a solid marketing foundation. By the end of your degree, you’ll have the skills to research and devise effective marketing strategies, based on a sound understanding of digital devices, platforms, media, data and technology.

We aim to develop your confidence, creativity and resilience over the duration of your course via core and elective modules. We’ll help you develop attributes such as enterprise, global awareness and responsible management. You’ll have chances to engage in different forms of work experience in each year of your studies, ranging from live business projects through to short placements.

Work placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. 

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. They also run regular events with local and national employers.

Future careers

This course prepares you for a career in

• digital marketing
• communications
• digital communications
• agency (digital)

As a graduate of this course you can expect a career in any area of marketing, but with a sound and in-depth understanding of the digital world.

Undergraduate programmes

Applicants with the following qualifications from India will be considered for entry on to undergraduate programmes

• Standard XII with an average score of 65 per cent
• A levels
• International Baccalaureate
• HND qualifications will be considered for entry to the second or third year of a relevant undergraduate degree

• Applicants who have completed the first year of an undergraduate degree at an Indian university may be considered for direct entry to Sheffield Hallam University undergraduate programmes.

  For details of standard UCAS tariff points for undergraduate entry, please see the UG entry webpage.

  Sheffield Hallam welcomes applications from international school students taking the International Baccalaureate Diploma and those achieving 28 points or more will usually be successful in obtaining an offer of a place on our undergraduate programmes. For information about IB points equivalencies against the UCAS tariff please visit the UCAS website.

English Language entry requirements are listed in the entry requirements section of the online prospectus. The information provided below is intended to help you understand the different English Language qualifications we will accept.

Courses at NQF Level 6 and above (includes BA, BSc, MA, MSc, MPhil, PhD)

We consider the following English language qualifications for courses at degree level (NQF Level 6) or above requiring

an IELTS for UKVI* 6.0 or equivalent entry requirement (*IELTS may be accepted if you do not require a Tier 4 student visa)

IELTS for UKVI*      

• IELTS for UKVI* 6.0
• Listening: minimum level 5.5
• Speaking: minimum level 5.5
• Reading: minimum level 5.5
• Writing: minimum level 5.5

TOEFL 

• Internet based    79
• Listening: minimum level 17
• Speaking: minimum level 20
• Reading: minimum level 18
• Writing: minimum level 17

Pearson    

• PTE 52
• Listening: minimum level 51
• Speaking: minimum level 51
• Reading: minimum level 51
• Writing: minimum level 51

Cambridge IGCSE English as a First Language (Syllabus 0500 and 0522)    

• Grade C
• Listening: minimum Grade D (0522) or 2 (0500)
• Speaking: minimum Grade D (0522) or 2 (0500)
• Reading: minimum Grade E 
• Writing: minimum Grade E

Sheffield Hallam University Highlights

Sheffield Hallam University The Average Tuition Fees And Other Expenses

*the costs are estimated and may vary.