About Msc Digital Marketing in Liverpool John Moores University
- Learn from staff with strong links to professional bodies
- Study on a cutting-edge course, accredited by the Institute for Direct and Digital Marketing
- Benefit from course content which is of a professional standard relevant to potential marketeers
Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.
As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. Your postgraduate study on this specially designed course at LJMU will place you at the leading edge of creative strategy in this exciting area of the marketing industry.
The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.
It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.
Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.
Entry Requirements
English language requirements
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IELTS :6.0 Overall with 5.5 in each component
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TOEFL IB : 78 Overall with R18, W17, L17, S20
Liverpool John Moores University Highlights
| Type |
Public University |
| Campus Setting |
Urban |
| Establishment year |
1823 |
| Location |
Liverpool, England |
| Student population |
23,200 |
| Faculties |
5 |
| Student to faculty ratio |
15:1 |
| Accommodation |
Available |
| Application mode |
Online |
| Document submission mode |
Online |
| Courses offered |
UG bachelor, PG masters PhD; certificates, dual degrees, distance learning, foundation+ |
| Official website |
www.ljmu.ac.uk |
| International scholarships |
Available |
| Work study |
Available |
Liverpool John Moores University Cost of Attendance
Given here is a detailed breakdown of the basic expenses.
| For Undergraduate Students |
| Foundation programmes |
GBP 11,000 |
| Classroom Based |
GBP 15,600 |
| Laboratory based |
GBP 16,100 |
| Industrial placement year |
GBP 3,650 |
| For Graduate Students |
| Laboratory based |
GBP 16,100 |
| Classroom based |
GBP 15,600 |
The weekly living expenses are tabulated below:
| Type of accommodation |
Price |
| Standard shared bathroom |
GBP 90 |
| Bronze En-suite |
GBP 127 |
| Standard En-suite |
GBP 112-114 |
| Self-contained studio |
GBP 169 |
