About Msc Digital Marketing in Heriot Watt University, Edinburgh

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

Career

An MSc with industry demand

Digital Marketing MSc graduates will enter a job market with a growing choice of specialist digital marketing roles, that provide job mobility and good promotion prospects. Reports identify that, during COVID-19 lockdown, digital skills enabled many businesses to continue operating and boosted online consumption behaviour. When there is a turbulent business environment, organisations need to fill managerial roles with candidates who have advanced problem solving and critical thinking ability – skills that masters-level study develop and test.

Heriot Watt is a global university and classes are shared with students from a range of MSc programmes and nationalities providing opportunities for professional networking that will be of benefit in professional life. Students gain experience in online collaborative working, business presentation creation, report writing and business research techniques. Students also can become involved in the Heriot Watt Marketing Society, a student-run society which hosts speakers from industry and organises social events.

The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. This provides graduate with a credit for prior learning upon completion of their degree or the choice of self-study for a CIM qualification during their programme of study. This would require registration on one additional CIM training course to gain a CIM certificate or two additional courses to gain a CIM diploma.

Entry requirements

• A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.

  Applicants with relevant education and work experience may also be considered.

Heriot-Watt University Highlights

Heriot-Watt University Average Tuition Fees And Other Expenses

International students applying through UCAS can find their exact tuition expenses by submitting the Fee Status Enquiry form. The cost of living will be determined by the course opted as well as the applicant's nationality. Edinburgh has a comparatively lower cost than other UK cities. Estimate cost of living on and off-campus for UK Campuses is tabulated below: 

Living in a rented flat may vary according to the type of accommodation and facilities being availed. The estimated monthly cost including food and travel is £923.