About Marketing With Festival & Event Management - Msc in Edinburgh Napier University

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

Course details

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

You will be eligible to apply if you have gained one of the following:

• A bachelor general / pass (3 year) degree with 60% or above
• A bachelor special / honours degree (3 year) with 55% or above
• A bachelor degree (4 year) in a professional subject with 55% or above

IELTS (Academic)

6.0 overall, with no component below 5.5

TOEFL Internet Based Test

80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

Pearson’s Test of Academic English

56 overall with a minimum of 51 in each component

Edinburgh Napier University Highlights

Edinburgh Napier University Average Tuition Fees And Other Expenses

The table below shows the estimated cost of living in UK while attending the institute. The cost is presented annually and may vary according to the needs of individuals.

Edinburgh Napier University Application process

Application fee:

• Undergraduate: 13 GBP to 24 GBP
• Graduate: Not available

Supporting documents:

• Academic transcripts and certificates
• References
• English proficiency proof
• Personal statement
• CV or resume
• Interview or portfolio (if required)
• Copy of passport/visa
• Copy of CAS (if applicable)

Academic requirements:

• Undergraduate: Overall of 60% in Higher Secondary Certificate (HSC) or higher in the Intermediate (10+2) (XII Standard) or the international United Kingdom equivalent.
• Graduate: Bachelor degree or its equivalent

English Proficiency Test Scores 

For taught undergraduate and graduate programs, any one of the following test scores are required:

Due to the Covid-19 pandemic, other tests that are accepted by the university include TOEFL ‘At Home’ Test (same scores as of TOEFL iBT), IELTS Indicator (same scores as of TOEFL iBT), online Edinburgh Napier English Language Courses, Duolingo, and IELTS Academic tests taken more than two years but less than four years will be considered with the use of English language in work or education during that period playing a big role.

Duolingo test and its IELTS equivalent is shown below