About Marketing With Festival & Event Management - Msc in Edinburgh Napier University
A career in marketing can take you into almost any sector of business and into workplaces all over the world.
This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.
You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.
Course details
Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.
You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.
You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.
You will be eligible to apply if you have gained one of the following:
- A bachelor general / pass (3 year) degree with 60% or above
- A bachelor special / honours degree (3 year) with 55% or above
- A bachelor degree (4 year) in a professional subject with 55% or above
IELTS (Academic)
6.0 overall, with no component below 5.5
TOEFL Internet Based Test
80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
Pearson’s Test of Academic English
56 overall with a minimum of 51 in each component
Edinburgh Napier University Highlights
Type of university |
Public |
Location |
United Kingdom |
Mode of Payment |
Direct payment, cash by post, Western Union, credit or debit card, or ePay. |
Accreditation |
The Engineering Accreditation Board (EAB) or other recognized bodies |
FAFSA Code |
G34184 |
Student population |
19,500 |
Housing capacity |
1,240 students |
The average cost of attendance |
28,000-30,000 GBP |
Edinburgh Napier University Average Tuition Fees And Other Expenses
The table below shows the estimated cost of living in UK while attending the institute. The cost is presented annually and may vary according to the needs of individuals.
Item |
Amount per annum in GBP |
Tuition fees |
15,522-17,472 |
Accommodation, Food, Transportation, Books and Supplies, Insurance, etc. |
12,600 |
Total |
28,122-30,072 |
Edinburgh Napier University Application process
Application fee:
- Undergraduate: 13 GBP to 24 GBP
- Graduate: Not available
Supporting documents:
- Academic transcripts and certificates
- References
- English proficiency proof
- Personal statement
- CV or resume
- Interview or portfolio (if required)
- Copy of passport/visa
- Copy of CAS (if applicable)
Academic requirements:
- Undergraduate: Overall of 60% in Higher Secondary Certificate (HSC) or higher in the Intermediate (10+2) (XII Standard) or the international United Kingdom equivalent.
- Graduate: Bachelor degree or its equivalent
English Proficiency Test Scores
For taught undergraduate and graduate programs, any one of the following test scores are required:
Accepted tests |
Minimum required scores |
IELTS (Academic) |
Overall, of 6.0 with no element lower than 5.5 |
TOEFL iBT |
Overall, of 80 with a minimum of 17 in listening, 20 in speaking, 18 in reading, and 17 in writing |
Pearson’s Test of Academic English |
Overall, of 56 with a minimum of 51 in each element |
Cambridge C2 Proficiency (or Cambridge English Proficiency (CPE)) |
Overall, of 169 with a minimum of 162 in each element |
Cambridge B2 First (or Cambridge English First (FCE)) |
Overall, of 169 with a minimum of 162 in each element |
Cambridge C1 Advanced (or Cambridge English Advanced (CAE)) |
Overall, of 169 with a minimum of 162 in each element |
Trinity Integrated Skills Test (ISE) |
ISEII, ISEIII, ISEIV with a pass in each element |
Due to the Covid-19 pandemic, other tests that are accepted by the university include TOEFL ‘At Home’ Test (same scores as of TOEFL iBT), IELTS Indicator (same scores as of TOEFL iBT), online Edinburgh Napier English Language Courses, Duolingo, and IELTS Academic tests taken more than two years but less than four years will be considered with the use of English language in work or education during that period playing a big role.
Duolingo test and its IELTS equivalent is shown below
IELTS score |
Duolingo equivalent |
6.0 with no subsection lower than 5.5 |
95-105 |
6.5 with no subsection lower than 6.0 |
105-115 |
7.0 with no subsection lower than 6.5 |
115-125 |
7.5 with no subsection lower than 7.0 |
125-135 |