About Marketing Management - BA (hons) in Edinburgh Napier University

Our course keeps things contemporary by giving you access to people who currently work in the industry but also backing this up with the theory that will help you to thrive. You will gain both the business and creative skills you need for a career in this exciting, diverse and rewarding sector.

With work placements and the option to study abroad you will be well networked and work-ready when you graduate.

Course details

The course blends together theory and a large practical element. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing ethics as well as the knowledge of cutting edge developments in the marketing industry including digital media.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

Careers

This qualification will give you excellent career prospects as you'll graduate with industry relevant skills and knowledge preparing you for work in the following areas:

• Marketing management
• Brand management
• Advertising
• Market research
• Public relations

To apply for our bachelors courses, you should have completed the Higher Secondary Certificate (HSC) with overall 60% or above in the Intermediate (10+2) (XII Standard) exam.

If you have 60% or higher in English in the Indian HSC Intermediate (10+2) (XII Standard) exam, you may be considered for an undergraduate study without a further English test on a case-by-case basis.

IELTS (Academic)

6.0 overall, with no component below 5.5

TOEFL Internet Based Test

80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

Pearson’s Test of Academic English

56 overall with a minimum of 51 in each component

Edinburgh Napier University Highlights

Edinburgh Napier University Average Tuition Fees And Other Expenses

The table below shows the estimated cost of living in UK while attending the institute. The cost is presented annually and may vary according to the needs of individuals.

Edinburgh Napier University Application process

Application fee:

• Undergraduate: 13 GBP to 24 GBP
• Graduate: Not available

Supporting documents:

• Academic transcripts and certificates
• References
• English proficiency proof
• Personal statement
• CV or resume
• Interview or portfolio (if required)
• Copy of passport/visa
• Copy of CAS (if applicable)

Academic requirements:

• Undergraduate: Overall of 60% in Higher Secondary Certificate (HSC) or higher in the Intermediate (10+2) (XII Standard) or the international United Kingdom equivalent.
• Graduate: Bachelor degree or its equivalent

English Proficiency Test Scores 

For taught undergraduate and graduate programs, any one of the following test scores are required:

Due to the Covid-19 pandemic, other tests that are accepted by the university include TOEFL ‘At Home’ Test (same scores as of TOEFL iBT), IELTS Indicator (same scores as of TOEFL iBT), online Edinburgh Napier English Language Courses, Duolingo, and IELTS Academic tests taken more than two years but less than four years will be considered with the use of English language in work or education during that period playing a big role.

Duolingo test and its IELTS equivalent is shown below