About Fashion Buying With Marketing BA (hons) in De Montfort University

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.

You’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis.

We are delighted DMU is ranked in the Top 10 for Fashion and Textiles in the UK, according to The Guardian University Guide 2020 and DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes. 

Key features

• Work on live projects with industry partners to learn from buying, marketing and creative experts. Previous briefs include sustainable projects with Stella McCartney and Ted Baker, and a trend forecasting project with Next.

• Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers.

• Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill.

• Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies.

• 100% of our Fashion Buying graduates from summer 2017 are in work or further study after graduating (Destinations of Leavers from Higher Education (DLHE) 2016-17).

• Develop highly sought after CAD skills in our state-of-the-art labs to enhance your fashion industry prospects.

• Take part in our international experience programme, DMU Global. Students have benefited from trips to Porto, Antwerp, Amsterdam, Hong Kong and New York, meeting key influencers at top fashion brands.

• Utilise an award-winning workshop and design space – the Vijay Patel Building – containing specialist facilities to foster fresh ideas and creativity. 

Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. We may also check your standard 10 results in English and Maths. 

For Engineering courses you will need a minimum of 60% in Maths.  

Advanced entry to year 2 or 3 may be possible. You will need to supply detailed information including courses taken, grades achieved, syllabus and a grading guide.

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

De Montfort University Highlights

De Montfort University The tuition fee (In GBP) for various programs is tabulated below:De Montfort University Average Cost

De Montfort University The Average Tuition Fees and Other Expenses

DMU International Scholarship up to 1500 pounds

• TEF Gold Outstanding Alumni Scholarship up to 3000 pounds
•  Leicester Castle Business School Scholarships:

1. Global MBA Scholarship £3,000 - £5,000
2. Full Postgraduate Scholarship

• LGBTQ + Allies Scholarship-two fully funded post graduate taught scholarship packages including full fee weaver and maintenance bursary.
• Vice Chancellor's Sports Scholarship- three different scholarship packages are available with eligible students being awarded up to 6000 pounds of support.