About Advertising And Marketing Communications BA (hons) in De Montfort University

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.

Key features

• DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
• Put your knowledge of business to the test with our Fox’s Lair initiative, which helps prepare you for the business world – you will generate a business plan in groups and present your idea to local entrepreneurs and business executives, with the chance of winning a financial investment to help set up your venture.
• Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.
• With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, PHD and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.
• Enjoy an international experience linked to your studies with our DMU Global programme. Current marketing embedded trips are ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco. Online global learning opportunities are being sought for the 2020/21 academic year.
• This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Campaign Planning, Social Media Marketing and E-Marketing

Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. We may also check your standard 10 results in English and Maths. 

For Engineering courses you will need a minimum of 60% in Maths.  

Advanced entry to year 2 or 3 may be possible. You will need to supply detailed information including courses taken, grades achieved, syllabus and a grading guide.

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

De Montfort University Highlights

De Montfort University The tuition fee (In GBP) for various programs is tabulated below:De Montfort University Average Cost

De Montfort University The Average Tuition Fees and Other Expenses

DMU International Scholarship up to 1500 pounds

• TEF Gold Outstanding Alumni Scholarship up to 3000 pounds
•  Leicester Castle Business School Scholarships:

1. Global MBA Scholarship £3,000 - £5,000
2. Full Postgraduate Scholarship

• LGBTQ + Allies Scholarship-two fully funded post graduate taught scholarship packages including full fee weaver and maintenance bursary.
• Vice Chancellor's Sports Scholarship- three different scholarship packages are available with eligible students being awarded up to 6000 pounds of support.