About International Digital Marketing BA (hons) Top Up in Coventry University

The rise of digital technology has reshaped the way companies look to reach and engage with their customers. By studying our International Digital Marketing top-up, you will get the opportunity to learn how international organisations are harnessing this change.

From social media to mobile advertising, and from wearable technology to micro-targeting, there are now a multitude of new ways companies can build their brands, attract business and interact with their customers. This course, primarily aimed at international students, gives you the opportunity to gain hands-on experience in digital marketing techniques, with a focus on practical marketing, digital marketing skills development and emerging themes in digital marketing, and how they all relate to an international business context.

You can study the course over one-year, if you enter at Level 6, or over two-years, if you enter at Level 5. During the course, there are modules dedicated to providing you with the chance to develop your English language skills, as well as help prepare you for your future career – something you can also do through sessions in our DigiComm Lab, which is equipped with industry relevant software, designed to allow you to work in an environment that mirrors that of a digital marketing agency.

Entry criteria

You can book to take a Coventry University English Language test if you:

• Hold a conditional offer for study at Coventry University, Coventry University London Campus, or Coventry University College from the International Office;
• Hold a valid IELTS certificate with a minimum component of 5.0 for entry onto an undergraduate course, or a minimum component of 5.5 overall for entry onto a postgraduate course. An IELTS certificate is valid for 2 years from the test date;
• Have NOT recently taken the Coventry University English Language test;
• Have NOT recently undertaken a pre-sessional English course at Coventry University.

About the test

Similar to IELTS, the test assesses all 4 components: Listening, Reading, Writing and Speaking. It will take up to 4 hours to complete:

• Listening (20 mins) - you will be given three recordings to listen to. You must then answer questions related to these recordings.
• Reading  (60 mins) - you will be given three pieces of text to read. You must then answer questions relating to each text.
• Writing (60 mins) - you will be given two essay titles for which you will need to write an essay on the subject area.
• Speaking (10 mins) - you will have a short interview with the examiner where you will be asked questions on a variety of subjects.

Each test is timed and conducted in exam conditions.

Documents required

You will need to bring the following documents to the test:

• Proof of your identity (passport or national identity card) at registration. You must bring the same identity document on the test day as the one recorded on your Online booking Form. If you do not do this you will not be allowed to take the test and you will not be eligible for a refund or transfer.

• A photocopy of your ID (passport or national identity card)

• Your original, valid IELTS certificate

• A copy of your IELTS certificate

• Your conditional offer letter from Coventry University

Results

You will be contacted with the results of your test within 2 weeks. We will tell you if you have met the entry criteria or not. We will not provide a breakdown of your results. Results are not transferable to any other Institution; they are only valid for study at Coventry University, Coventry University London Campus and Coventry University College.

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