About Business And Marketing BA (hons) in Coventry University

From roles in digital marketing and social media, to marketing strategy and planning, successfully completing our Business and Marketing BA (Hons) course can lead to exciting potential career options.

Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers.

It is designed to help you gain the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
This understanding can then be furthered in our DigiComm Lab, which is a specific teaching space designed for marketing students, and is equipped with industry standard tools to allow you to explore putting theory into practice.

This course is part of the Chartered Institute of Marketing Graduate Gateway scheme and can provide exemptions from certain modules which can lead towards professional qualifications, upon successful completion of the course. Additional fees, and direct application, apply to study modules with the CIM - please refer to the Exemptions section for further information.

From roles in digital marketing and social media, to marketing strategy and planning, successfully completing our Business and Marketing BA (Hons) course can lead to exciting potential career options.

Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers.

It is designed to help you gain the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
This understanding can then be furthered in our DigiComm Lab, which is a specific teaching space designed for marketing students, and is equipped with industry standard tools to allow you to explore putting theory into practice.

This course is part of the Chartered Institute of Marketing Graduate Gateway scheme and can provide exemptions from certain modules which can lead towards professional qualifications, upon successful completion of the course. Additional fees, and direct application, apply to study modules with the CIM - please refer to the Exemptions section for further information.

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