About Internet Marketing Msc By Research, Mphil, Phd in Abertay University
This is a potential research degree area, subject to the approval of the University. If you are interested in undertaking a research degree in this area, please make contact with the Dean to discuss your proposal.
Abertay’s marketing research is particularly attentive to the latest evolutions in digital marketing in both companies and consumers’ perspectives. We are a member of the CIM (Chartered Institute of Marketing) network and work very closely with industry. We preserve this proximity by encouraging dialogue with industry and opportunities for our students to work on marketing problems faced by real companies.
Many of our research students focus on increasingly digitised behaviours. Even if a growing part of our students decides to develop their career in a job that is related to digital, our students are also prepared for careers as teachers and researchers, attuned to appraising the impact of technological evolutions.
A research degree at Abertay is excellent preparation for a career as a researcher and an academic, as well as a diverse range of professions outside of academia.
MSc by Research normally 1 year full-time or 2 years part-time, MPhil normally 2 years full-time or 4 years part-time, PhD normally 3 years full-time or 6 years part-time
Academic qualification equivalents
- The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree. In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree.
English language requirements (one of the below):
- IELTS: 6.5 with no band less than 6.0
- TOEFL iBT: 80 with no band less than 18
- PTE: 61 with no band less than 56)
Abertay University Highlights
Foundation Year |
1994 |
Type of University |
Public |
Location |
Urban |
Percentage of Undergraduates |
89% |
Graduate Prospects |
94% |
Acceptance Rate |
29.04% |
Mode of Application |
Online |
Type of Courses |
Full time/Part-time |
Abertay University Average Tuition Fees And Other Expenses
International applicants are always encouraged to have an estimate of the expenses required to study in a foreign land before enrolling at any institute abroad. A basic estimate of the expenses comprising cost of living in the UK is as compiled below.
Tuition fee*
Course |
Fee for International students (in pounds) |
Undergraduate programmes |
15,500 / 14,000** |
Postgraduate taught degrees |
16,000 |
PhD/ MPhil/ MbR in Food, Environment, Sport, Science, Engineering |
14,750 |
PhD/ MPhil/ MbR in Ethical Hacking, Computing, Nursing, Computer Games, Computer Arts |
13,750 |
PhD/ MPhil/ MbR in Economics, Accountancy, Counselling, Marketing, Management, Sociology, Psychology, Business |
12,750 |
Pre-sessional English programme (5 weeks) |
1100 |
Pre-sessional English programme (9 weeks) |
2200 |
*One must note that the tuition fees are different for Scottish and EU students and students from England, North Ireland and Wales.
**Note that the tuition fee may vary for different courses.
Other expenses
Entity |
Estimated cost (in pounds) |
Accommodation |
300 – 400 per month |
Electricity and gas |
30 – 50 per month |
Telephone bills |
15 – 20 per month |
Travel (student railcard) |
30 per year |
TV licence |
147 per year |
Abertay University Application Process
Basic Admission Requirements
- Offer letter
- Referees
- Personal statement
- Minimum 65% in boards or equivalent A-levels or IB
- Specific requirements of countries.
- Visa
- Proof of proficiency in the English Language: The minimum score required for application with the university are as follows:
English Proficiency Test |
Minimum Score |
IELTS |
6.0 |
TOEFL |
78 |
Pearsons(PTE Academic) |
54 |
WAEC/NECO |
C6 |
International Bacc |
English B at S5 or H5( if pursuing English A then the result is not needed) |
Cambridge B2 First |
Cambridge Grading Scale-169 |
Cambridge C1 Advanced |
Cambridge Grading Scale-169 |
Cambridge C2 Proficiency |