About Sport Management BA (hons) in Coventry University

The sports industry today is a significant contributor to the global economy, which has grown in terms of its political significance and acts as a key benchmark for measuring the quality of our lives.

Although sport is intimately associated with having fun and enjoyment, this should not distract from the fact that sport is both a big and serious business, which needs to be properly managed just as any other industry sector.

The sports industry continues to grow globally, and includes the management of professional sport teams, organizing sport events, or the manufacturing of sport equipment and clothing. It is an industry that is also characterized by dynamism across both commercial, profit orientated businesses, and non-profit social enterprises. This industry growth means it is vital that there is a steady stream of skilled, qualified professionals entering the employment market, who can apply and adapt key business and management principals to the sector.

If you have a passion for sport or a desire to work in this dynamic industry, Coventry is a great place to pursue your interests, having been named European City of Sport 2019, with a vision to promote and celebrate the benefits of sport to create a fitter, healthier city. Against this backdrop, our course aims to create many opportunities to gain practical experiences, learn from practitioners and enable you to develop your industry networks, all of which can be invaluable as you develop your future career.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

Blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities. Roles in this sector can include project managing live sport events, managing sport arenas, working in sponsorship, or acting as an agent for sport athletes.

You will study the core principals of business management, taught through specific sport industry related problems, case studies and practitioner visits. In addition, you will study a variety of specialized sport related modules to help you develop your subject expertise about some of the unique challenges and issues facing the sport industry.

Career prospects

Sports organisations now actively seek graduates with sport degrees and this course provides an excellent foundation for careers in sport marketing, sports event management, hospitality management, business, administration and general management.

You will have the support of dedicated Personal Employment Tutors through our employability unit, Business Futures, who can call on an extensive network of employers offering a wide range of internship possibilities. Business Futures can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also run employer events throughout the year, allowing you to network with employers offering placements, internships and graduate roles within the sport sector.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career. 

Where our graduates work

Some of our graduates have gone on to occupy senior management positions in the sport industry, for instance, working within the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), the Aspire Group, Decathlon, Sport New Media and Coventry Blaze Ice Hockey Club. Others have found graduate employment with Tottenham Hotspur FC, Manchester City FC, West Ham United, Huddersfield Giants RLFC, the ltalian National Olympic Committee, Wasps RFC, Ricoh Arena, Leicester Tigers, Queens Park Rangers and IMG.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

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