About Media And Communications BA (hons) in Coventry University

Exposing you to relevant media theory, giving you basic skills in a variety of production modes in media, and connecting you with industry professional, we create an atmosphere that allows you to shape yourself as a creative-industries professional, equipped to understanding the processes behind the scenes of media companies and their impact on individuals and the world at large.

This course is designed to put you in a position where you understand and are able to navigate the world of media and communications studies as well as industries, both ever changing with an ever-quicker pace. We aim to deliver content that is timely, mindful of media industry’s development over time, to prepare you for its future.  

Using our facilities and industry-standard equipment, you’ll have the opportunity to gain hands-on experience of multiple communications channels, in areas such as screen and mobile media, film and video, weblogs, social media, and PR. 

Our experienced staff aim to connect you with industry professionals throughout your time at Coventry University, offering not only an opportunity to meet and engage with potential future clients and employers, but to shape your knowledge of the creative industries as they present themselves in real life. 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

The course encourages you to think and work critically, creatively, imaginatively and professionally within a wide range of contemporary media and cultural practices.

Over the course of the three years, you will cover the key areas of: screen, new and digital media, global and international contexts of media and culture, creative industries, media history and theory, media and cultural research, and media and cultural production.

As the course progresses, you will deepen your awareness of the forms and aesthetics of communication, media and culture texts and how these create different effects and meanings. We will explore the pragmatic, cultural and social significance of the emergence of new technological forms of media and communication practice, their heritage, and how these shape the lived experience of everyday domestic and professional life by gaining a combination of analytical, critical and practice-based skills.

Career prospects

The creative media industries account for some of the most exciting and diverse careers available – you could go on to become a producer, technician, presenter, reporter, PR specialist, writer, editor or critic.

We take great pride in our outstanding track record of graduate success – with 97% of graduates in work or continuing their studies after six months, DHLE 2016/17, (published 2018). Our course places your future career at its core, preparing you professionally and providing substantial practical experience so you’re ready to launch a successful career in the media and cultural industries. It is designed to enable you to work for a range of media organisations, which may include the BBC, independent companies, global media organisations, or as a freelance/independent media manager, producer or researcher. 

During your second year, the ‘Professional Experience’ module requires you to undertake four weeks of professionally based activity. Past students have worked in PR offices, TV broadcasting and creative production, radio stations and more. The School of Media and Performing Arts has a very long and impressive history of graduates who establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, executive producer for SYCO, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, planners and creatives for a number prestigious London-based advertising agencies. 

Our Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur. 

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Recent graduates of the course have gone on to work within the film industry, advertising, television, radio, communication management and PR, publishing, the arts and creative media and media education for companies including, Apple, Nielsen, Spark 44, WPP, Virgin, EA Sports, Jaguar Land Rover, Linney Group, IKEA Group, KPMG, Selfridges, Reprezent Radio, Citroen and the BBC. Many also go on to pursue Master’s level study.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

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