About Master Of Business In Marketing & Management Strategy in Limerick Institute of Technology

What is the programme about?

This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim of PBL is to prepare learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy.  In a PBL environment, learners are encouraged to solve problems, which are set in a real world framework.  This will involve:

• Group work
• Complex problem solving
• Engagement with  ‘real world’ scenarios
• Discovering new knowledge

Deliverables for PBL problems will vary and may include: reports, presentations, web pages, news items, posters, manuals, research papers, models, etc.  Problems and projects will mirror the types of situations  learners are likely to encounter when they graduate and many will involve contact with outside companies.

The programme offers a number of different learning options, including a 1 year full time option and a 2 year part-time option and is aimed primarily at learners interested in acquiring a highly practical Level 9 qualification in Marketing and Management Strategy.

This proposed programme is structured to maximise practice based learning and will involve extensive active student participation.

Other Information

Class Contact Time: September-June

Jobs Include

Marketing Manager
Marketing Account Executive
Account Manager
Researcher
HR Advisor
Digital Media Marketing Manager

Closing Date

The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.

Entry Requirement

An honours degree in business management and/or marketing with a minimum award of Second Class Honours Grade 2
OR
A degree in business management and/or marketing OR an appropriate professional business qualification AND at least 2 years relevant professional experience/responsibility.
An interview may form part of the selection process.

An honours degree in business management and/or marketing with a minimum award of Second Class Honours Grade 2
OR
A degree in business management and/or marketing OR an appropriate professional business qualification AND at least 2 years relevant professional experience/responsibility.

IELTS score for entry to graduate courses a minimum score of 6.0