About Marketing & Management – Higher Certificate In Business in Limerick Institute of Technology

What is the programme about?

This programme of study is designed to equip students with a solid grounding in business and in particular, Marketing and Management.
The programme ensures that students will be able to demonstrate the practical skills, knowledge and competence required at junior executive level. There are approximately 24 hours of timetabled activities per week which include lectures and tutorials as well as a range of practical learning experiences, such as, business case studies, industry project work and computer practicals; plus mid and end of year examinations.

Who is the programme suited to?

This programme is suitable for people who have an interest in careers as Marketing Assistant, Digital Marketing Administration, PR Assistant, Sales Executive, Account Manager.

Top 3 Reasons

1. With this programme, you will have an opportunity to study either Enterprise Development or a language (French, Spanish or Chinese). For the French option, you must have at least a Grade OD3 or higher in French in the Leaving Certificate. No prior knowledge of Spanish or Chinese is required for these options.

2. Some exemptions are available from the examinations of the following professional bodies:

• The Marketing Institute of Ireland (MII);
• The Chartered Institute of Marketing (CIM);
• The Institute of International Trade of Ireland (IITI);
• The Chartered Institute of Management Accountants (CIMA).

3. Get Your Degree Your Way. The ladder-style of this programme gives you the opportunity to study Marketing & Management at your own pace – do the first two years and receive a Higher Certificate, add one more for a Degree, and another for an Honours Degree.

Class Contact Hours

24 hours per week (approx. depending on year)

Did You Know?

Repetition is the secret to accessing the unconscious mind of people. The most important rule in marketing is repetition!

Graduate Profile

“I really enjoyed the programme overall and loved the fact that the lecturers gave detailed feedback at the end of each assignment or project, this really helped me develop and improve”
Sean Tierney

Further Studies

The ladder-style of this programme gives students the opportunity to study Marketing and Management at their own pace – do the first two years and receive a Higher Certificate, add one more for a Degree, and another for an Honours Degree.

Some exemptions may be available from the examinations of The Marketing Institute of Ireland (MII), The Chartered Institute of Marketing (CIM) and The Institute of International Trade of Ireland (IITI).

A recent survey of current students and graduates of the programme found that over 82% of graduates and 84% of current students would recommend the programme.

Entry Requirement

A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematics and English or Irish. 
FETAC Applicants and Mature Applicants: Refer to section ‘Entry Requirements’ for further information.

​CAO

Please visit www.cao.ie for further information on how to apply to this course.

IELTS score for entry to undergraduate courses a minimum score of 5.5