Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.
This course has an Industry Placement Option.
Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.
Our MSc International Marketing Strategy is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:
The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Industry Placement Option
The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.
Your placement will need to be appropriate to your level of study and you should also be paid for this work. We will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.
If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your programme of study.
An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
The Dr Mike Daniel Research Degree Scholarship awards £500 to a postgraduate research degree student at the University of Northampton. Dr Mike Daniel was Pro…
We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.
The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000. This scholarship is awarded on educational excellence…
You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.
For more more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
English Language Requirements
All International and EU students applying for a course with us must meet the following minimum English language requirements:
For information regarding English language requirements at the University, please see our IELTS page.
|Number of Staff||1,611|
|Number of Students||11,984|
|Number of International Students||1000|
|Graduation Employment Rate||95%|
|Student Satisfaction Rate||89%|
|Academic Programs Offered||Undergraduate and Postgraduate|
|Mode of Programs Offered||Full time, Part time and Distance|
|Medium of Instruction||English|
|Average Tuition Fee for International Fee||GBP 12,000 - GBP 15,000|
|Proficiency Test for English Language||IELTS, TOEFL iBT or Pearson PTE|
|Financial Aid||Scholarships, Funds and Loans|
For all the prospective candidates for the institute, an estimated cost of living in the UK is as cpmipield below.
The tuition fee varies from one course to another. Following are some of the popular courses along with the tuition cost:
University of Northampton Undergraduate Courses
|BA and BSc Degrees||GBP 12,900|
|BSc Podiatry / BSc Occupational Therapy||GBP 13,900|
|BSc Nursing||GBP 15,750|
|Sandwich / placement Year||GBP 1,000|
University of Northampton Graduate Courses
|MA or MSc Degrees||GBP 13,750|
Basic list of expenses apart from tuition fee are as follows:
|Type of Expenditure||Cost (in GBP, per week)|
|Accommodation (includes basic facilities)||130 to 300|
|Food||36 to 52|
|Mobile phone||4 to 14|
|Books and supplies||Around 11|
|Clothing and personal care||16 to 26|
Basic Admission Requirements
The outcomes of the English proficiency tests taken by all of the international applicants. IELTS, TOEFL iBT, and Pearson PTE are acceptable tests. The minimal IELTS scores needed to get admitted are as follows:
|Academic Programs||Minimum Score|
|Undergraduate||6.0 overall and not less than 5.5 in each section|
|Postgraduate||6.5 overall and not less than 5.5 in each section|
|Research||7.0 overall and not less than 6.5 in each section|
|Tuition Fees in UK (1st Year Average)||MS: £17276 | MBA: £17276 | BE/Btech: £16632 | BBA: £15130 | BSc: £16632 | MFin: £19000 | MA: £15560 | MIM: £18241 | MEM: £16950 | MArch: £14271 | BHM: £12662 | MIS: £15344 | MEng: £12876 | MBBS: £28865| MPharm: £15452|
|Average Accomodation & Food Costs in UK||£850 to £1,050 a month|
|Entrance Exams in UK||TOEFL: 88 | IELTS: 6.5 | PTE: 59 | GMAT: 590|
|Work and Study in UK||Permitted for 20 hours/week with a valid study permit.|
|Post Study Work Permit in UK||2 Year after graduation depending on the course.|
|Cost of Student Visa in UK||£348|
|Student Visa in UK||Your nationality, duration of your stay and purpose of your stay are the three essential factors for UK visa. For Non-EU students UK visa is mandatory.|
|Intakes in UK||There are mainly two intakes in UK: January/February & September/October.|
|Top Job Sectors in UK||IT Engineering, Product Design, Mobile Development, Designers, Logistics, etc.|
|Economy in UK||Growth Rate: 1.3% (2018) 1.4% (2019) 1.4% (2020e), 6th Largest Economy in the World by Nominal|
Tuition & fees :