About Bachelor's Degree In Communication & Media Management (b.sc.) in University of Applied Sciences Europe (UE Berlin)
The need for communication and media managers is growing steadily: You should be able to act in an economically sound manner and be creatively committed, because content must meet digital skills in order to competently steer digitization.
Media managers moderate the often very different requirements of editorial offices or creative departments on the one hand and company management on the other - within a media company. Finding common ways to implement new requirements is one of her tasks, such as innovation management and creative problem solving. Especially at a time when the media industry is fundamentally changing in terms of new channels , new revenue models and new processes due to digitizationexperiences. For this reason, they usually work in crucial positions in national and international media groups, in social media management as well as in multimedia / TV / radio / print production or business consulting. Communication managers, on the other hand, primarily control communication - not only in terms of marketing, but also in terms of internal communication or corporate communication. You are in demand as experts for all media channels - offline and online . They are involved in planning, control, production and implementation as well as evaluation of projects. To this end, they learn the basics of marketing , PR and journalism within the Communication and Media Management course.
Course content
Communication and media managers have to cover a whole range of knowledge in their later jobs. In addition to the core disciplines of internal and external communication and marketing, the bachelor's degree program conveys a broad spectrum of economic knowledge from the areas of business administration and economics , media , micro and macroeconomics , accounting , the basics of statistics and business law . Students also learn methods of market research , writing press releasesand the creation of media usable content - from video and photo to text and audio - as well as the associated handling of content management systems .
For this purpose, students prepare for a leading position - this includes, for example, lectures in the area of corporate management , strategic planning , project management and crisis communication , but also mediation techniques . In addition, students are trained on how to accompany the digital transformation .
As virtual concepts are becoming more important in many industries, the latest virtual options in the Virtual Reality study program allow projects to be designed and implemented for media and marketing- related content.
Media management professions
After graduation, the course qualifies participants for a range of professional activities in the business , media and marketing sectors , in corporate communication and public relations, as well as in publishing and with non-profit organizations (NGOs) .
Graduates can start in the following professional fields:
- Brand Manager
- Content manager
- Community manager
- Crossmedia manager
- Head of Internal Communication
- Head of Marketing & Communication
- Innovation Manager
- International Communication Manager
- Communication consultant
- Head of corporate communication
- Marketing Manager
- Media Planner
- Media manager
- Online Marketing Manager
- PR manager
- Press officer
- Production Manager Text-Audio-Moving Image
- Project Leader Influencer Marketing
- Project manager multimedia & social media
- Social media manager
- Start-up entrepreneur or agency founder / publisher manager
Academic qualification equivalents
- Copy of your last school certificate with a transcript of records for each subject
English language requirements (one of the below):
