About Business Administration - Major In Sports And Event Management in SRH Hochschule Heidelberg
Degree in sports and event management
This field of study combines the essential elements of sports and event management by applying the theoretical basics of sports marketing and sponsoring, management of sports clubs and event organization in a project with the involvement of real clients from practice.
Contents of the course:
After the theoretical and structural basics of sports and event management, you will develop an event plan in groups. By integrating numerous guest lectures and excursions to partners such as the Nürburgring and the SAParena, your project will be implemented in close cooperation with practice. The following content modules are provided for this project work:
- Basic decisions: Mission statement & goals, choice of legal form, market or location and target group analysis
- Marketing design: brand management and corporate identity, marketing mix, event sponsoring
- Organization and personnel management: organizational design and personnel planning in the sports and event sector
- Financial management: fundamentals of investment and financing, P&L and event-related liquidity planning
Career, prospects
With practical knowledge, ambition and enthusiasm for professional success
The spectrum of possible occupational fields is wide and qualifies you with the field of study sports and event management especially for the following
Industries / Fields of work:
- Sports clubs and associations
- Professional sports clubs, sports leagues
- Sporting goods industry and sports retail
- Sports and event agencies (marketing, advice, etc.)
- commercial sports providers (gyms)
- Sports administration in the federal, state and local authorities
- Sports facilities / -stättenbetreiber
- Commercial companies engaged in sport
Academic qualification equivalents
- Higher Secondary Certificate / Standard 12.
English language requirements (one of the below):
- IELTS : (academic) 6.5
- TOEFL : 80 ibt
Heidelberg University Highlights
| University Type |
Public |
| Establishment Year |
1386 |
| Total Enrollment |
31,908 |
| Total Funding Received (2018) |
764.9 million EUR |
| Number of Degree Programs (Winter 18/19) |
164 |
| Mode of Programs |
Full-time; Part-time |
| Total Appointed Professors |
458 |
| International Student Percentage |
18.6% |
| Female Student Percentage |
54.6% |
| Annual Estimated Cost of Attendance (international) |
14,500 EUR |
| Contact International Office |
+49 6221 54-5454 | studium@uni-heidelberg.de |
Heidelberg University verage Tuition Fees And Other Expenses
Heidelberg University charges its international students from non-EU/EEA countries a tuition fee of EUR 1,500 per semester since the winter semester 2017/18.
| Expense |
Annual Amount in EUR |
| Tuition Fee (non-EU/EEA) |
1,500 x 2= 3,000 |
| Semester Fee |
169.25 x 2= 338.50 |
| Health Insurance ( 90 EUR/mo) |
105 x 12= 1,260 |
| Living Expenses ( 735 EUR/mo) |
835 x 12= 10,020 |
| Total |
14,618.50 |
The table above shows the estimated cost of attendance for international students (non-EU/EEA) studying at Heidelberg University. In some special cases, candidates may apply for exemption from the tuition fee.
