About Bachelor's Degree In International Management (b.a.) in Macromedia University of Applied Sciences

Bachelor's Degree with specialisation in International Management: Business without Borders

The Bachelor specialisation in International Management is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private university specialised in media, design and management. Globalisation and the speed of information in the 21st century have increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T-shaped qualifications) have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration. 

Contents of the International Management programme

Students of the International management bachelor specialisation will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist. You will acquire extensive expert knowledge through carefully coordinated modules. Here is the list of subject specific modules covered in the course:

• Internationalisation
• Innovation Processes
• International Accounting and Capital Market Communication
• Digital Business
• International Business
• Special Topics in International Management

Career prospects after graduation

After you graduate, you will have access to a variety of opportunities all over the world. Virtually every internationally operating company is a potential employer for you. An exciting and varied range of tasks is waiting for you, ranging from sales, marketing and public relations to accounting, financing and controlling, to human resource management. Some examples of career opportunities for you are the following: 

• International Project Manager
• International Marketing Staff
• International Sales Manager
• International E-commerce Manager
• Internationalisation & Strategy Staff 
• Intercultural Communications Manager
• International Market Researcher
• International Communication & Digital Media Manager
• Junior Consultant for Marketing and Strategy

Academic qualification equivalents

• Copy of your last school certificate with a transcript of records for each subject 

English language requirements (one of the below):

• IELTS      :       (at least 6.0 out of 9)
• TOEFL    :       (at least 72 out of 120)
• PTE         :       59

Macromedia University of Applied Sciences Highlights

Macromedia University of Applied Sciences Average Tution Fees And Other Expenses

The students must have enough funds for living in Germany. The cost of travel and accommodation is also needed to be estimated beforehand. Here is the cost of attendance for B.A students:

Here is the cost of attendance for M.A students: