About Master International Marketing Management in IU International University of Applied Sciences
Be a key player
You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.
During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.
What you will learn from us
The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:
- You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
- Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
- You also train soft skills such as communication and intercultural competence in addition to methodological skills.
What are my prospects?
Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a ...
- Communication Manager
- Brand Manager
- Marketing Manager
Academic qualification equivalents
- Bachelor's degree from a university or technical college with a minimum of 180 ECTS points
English language requirements (one of the below):
- IELTS : 6.0
- TOEFL : 80 points
- PTE : 56 points (overall)
IU International University of Applied Sciences Highlights
| Type |
Private |
| Establishment Year |
1998 |
| Location |
Erfurt, Germany |
| Campus setting |
Urban |
| Accreditation Agency |
FIBAA |
| Number of campuses |
2 Bad Honnef and Berlin |
| Students |
>27,000 |
| Academic calendar |
Semester wise |
| Programs offered |
Bachelor, Master, MBA |
| Mode of program |
Full time and online |
| Financial aid |
Loans and scholarships |
IU International University of Applied Sciences Average Tuition Fees And Other Expenses
The estimated cost of living in Germany when enrolled in plethora of courses at the institute is compiled as follows:
| Program |
Annual tuition fee |
| Bachelor |
11,990 Euro |
| Master |
15,990 Euro |
| MBA |
17,990 Euro |
| Enrolment fee |
900 Euro |
Cost of Accommodation
| Type of accommodation |
Monthly rent |
| Room in a 3-person flat |
415 EUR (Small)
420 EUR (Large) |
| Room in a 2-person flat |
457 EUR |
| Off-campus accommodation |
400-500 EUR |
| Suite |
655 EUR |
