About Bachelor International Marketing Management in IU International University of Applied Sciences
Be a driving force
Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an internet service provider – creative and strategic specialists in marketing are in demand everywhere. So you can potentially be employed at almost any company, both national and international. And the industry, especially in the digital sector, is growing steadily, offering great career prospects.
Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.
What you will learn from us
The International Marketing Management programme is practical and cutting edge: Case studies, project groups and field trips as well as an integrated internship ensure the programme has immediate practical relevance.
- You deal with marketing-related topics such as customer behaviour, campaign planning and marketing communication in a practice-oriented manner.
- You deal in detail with specific management topics such as human resource management, project management and market research.
- You gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.
What are my prospects?
Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an Internet service provider – creative specialists in marketing are in demand everywhere. After graduation, for example, you can work as a ...
- Marketing Manager
- Product Manager
- Sales Manager
Academic qualification equivalents
- Higher Secondary Certificate
English language requirements (one of the below):
- IELTS : 6.0
- TOEFL : 80 points
- PTE : 56 points
IU International University of Applied Sciences Highlights
| Type |
Private |
| Establishment Year |
1998 |
| Location |
Erfurt, Germany |
| Campus setting |
Urban |
| Accreditation Agency |
FIBAA |
| Number of campuses |
2 Bad Honnef and Berlin |
| Students |
>27,000 |
| Academic calendar |
Semester wise |
| Programs offered |
Bachelor, Master, MBA |
| Mode of program |
Full time and online |
| Financial aid |
Loans and scholarships |
IU International University of Applied Sciences Average Tuition Fees And Other Expenses
The estimated cost of living in Germany when enrolled in plethora of courses at the institute is compiled as follows:
| Program |
Annual tuition fee |
| Bachelor |
11,990 Euro |
| Master |
15,990 Euro |
| MBA |
17,990 Euro |
| Enrolment fee |
900 Euro |
Cost of Accommodation
| Type of accommodation |
Monthly rent |
| Room in a 3-person flat |
415 EUR (Small)
420 EUR (Large) |
| Room in a 2-person flat |
457 EUR |
| Off-campus accommodation |
400-500 EUR |
| Suite |
655 EUR |
