About Tourism & Sustainable Management (m.a.) in CBS - Cologne Business School

Master in Tourism Management – Broaden your Horizons with CBS

In October 2019 Greta Thunberg rejected the Nordic Council environmental award because “the climate movement does not need any rewards”, she says rather convincingly. At CBS, we applaud her as we believe the climate movement needs stewardship more than anything else. But how do we ensure that tourism business development and sustainable growth can be managed concurrently?

According to the UN World Tourism Organization (UNWTO), sustainable tourism can be defined as:

“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”

Sustainable tourism at a glance

• Optimizing environmental resources in ways that constitute a crucial element in tourism development while maintaining essential ecological processes, helping to conserve natural heritage and biodiversity.
• Respecting the socio-cultural authenticity of host communities, conserving their built and living cultural heritage and traditional values while contributing to transcultural understanding and tolerance.
• Ensuring viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

In order to guarantee long-term sustainability, we need to ensure socio-cultural, environmental, and economic sustainability all at once. But how is this possible?

Tourism master with a focus on business administration and sustainability

The Masters (MA) degree in ‘Tourism and Sustainable Management’ (TSM) at the CBS is a joint programme conceived by the Department of International Tourism Management (ITM) and the Center for Advanced Sustainable Management (CASM) to explore the complexities of putting tourism business development alongside sustainable growth. By incorporating both teaching and research, TSM strives to incorporate current trends and issues, alongside discussions around this current thematic and endeavours to develop new conceptual frameworks collectively.

Master in Tourism: Building up the basics in the 1st and 2nd semesters

Tourism is data-driven. Therefore, in the third semester, you will explore cutting-edge topics like big data and the cloud, analyse data in research classes, and observe how the strengths of traditional sales channels like e-commerce and mobile are combined for omnichannel commerce. To do so, current trends and issues in the tourism industry will be discussed in-depth. CBS’ MA Tourism Management degree will ensure that you will obtain the knowledge and skills that employers are looking for.

For example, hospitality and event management is the art of providing copious amounts of guests with a seamless, perfect experience – an experience which is orchestrated by hundreds of people working smoothly in the background. CBS’ MA Tourism Management degree will teach you the necessary expertise required to improve your skills in:

• Intercultural team management
• Self-management
• Project management

Master in Tourism offers diverse career prospects

Students find that the Masters (MA) degree in ‘Tourism and Sustainable Management’ at the CBS is different from other tourism degrees elsewhere not only because it is taught entirely in English, but because of the open classroom concept. Students and lecturers from all over the world come together to discuss issues of sustainable tourism in class and outside of class. Rather than a top-down approach to teaching, we adopt an integrated classroom in which the discussions inform the complexities of the problem. After which students will have the opportunity to put some of these discussions into practice at conferences, trade fairs, exhibitions, museums, demonstrations, business simulations, study trips, and cultural projects both in Germany and abroad.

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

• IELTS     :   6.5
• TOEFL   :   92

Cologne Business School, Germany Highlights

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