About Msc Strategic Event Management & Tourism Management in SKEMA Business School

The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business event​s and tourism - global economic sectors of increasing importance.
 
The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.
 

The Strategic Events Management track is tailor-made for the MICE (meetings, incentives, conferences, exhibitions/events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.

The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.

Academic qualification equivalents

• Applications are open to all students who are currently doing, or already hold, a degree in higher education abroad (equivalent to at least a bachelor's degree); these applicants must have spent at least two years outside France within their bachelor or/and master programme.
• Candidates must be under 30 years old when applying. 

English language requirements (one of the below):

• IELTS: min 6.5 with at least 6.5 for each section
• TOEFL iBT: TOEFL iBT score > = 80

The average tuition fees at SKEMA Business School in France can vary depending on the program and the level of study (undergraduate, graduate, or doctoral). Please keep in mind that tuition fees are subject to change, and it's essential to check the most up-to-date information on the SKEMA Business School website or contact the admissions office directly for the latest tuition fees. Additionally, fees may differ for international students compared to EU/EEA students. Below are approximate figures for tuition fees at SKEMA Business School:

• Bachelor's Programs (BBA or Global BBA): The annual tuition fees for undergraduate programs at SKEMA typically range from around €8,000 to €10,000 for EU/EEA students. International students may have higher tuition fees, often ranging from €12,000 to €14,000 per year.
• Master's Programs (MiM, MBA, Specialized Master's): Tuition fees for master's programs can vary widely based on the specific program, location, and whether it's a one-year or two-year program. On average, for EU/EEA students, the fees for master's programs may range from approximately €10,000 to €20,000 per year. International students may face higher tuition fees, ranging from €15,000 to €30,000 per year or more.
• Ph.D. Programs: Tuition fees for doctoral programs are typically lower or waived, especially if students receive research assistantships or scholarships. However, students may still be responsible for certain administrative fees.
• Executive MBA: Tuition fees for the Executive MBA program at SKEMA Business School can be higher due to the executive nature of the program. These fees often range from €30,000 to €50,000 or more.

It's essential to note that SKEMA Business School offers various scholarships and financial aid options to help offset tuition costs for eligible students. These scholarships may be based on merit, financial need, or specific criteria related to the program or campus. Therefore, prospective students are encouraged to explore scholarship opportunities offered by SKEMA and consult the school's financial aid office for guidance on funding their education. Additionally, the tuition fees may have changed since my last update, so it's crucial to verify the current fees before applying to SKEMA Business School.