About Msc Digital Expertise For Marketing in NEOMA Business School
The MSc in Digital Expertise for Marketing aims to train students in up-to-date digital marketing techniques, as well as give them the ability to adapt to rapidly changing job environment in the omnichannel digital business world.
This is achieved by developing strategic vision, market research skills, as well as exposure to the leading product digitalisation methods.
WHY JOIN THIS PROGRAMME
At the end of the program, students will be able to:
- Implement digital transformation in companies based on the global strategic vision, and knowledge of digital disruption techniques.
- Design digital marketing communications, and effectively deliver these communications to the target audience using a mix of digital media.
- Analyse quantitative and qualitative company-level and industry-level data, and draw managerial insights based on this data analysis.
- Implement multichannel distribution strategies driven by the the e-commerce and m-commerce sales.
- Understand the basics of designing successful digital products (websites and apps).
5 GOOD REASONS TO JOIN THE PROGRAMME
- The specialisation aims to develop a very applied set of skills, which will make the graduates highly competitive in the job market
- Industry certifications and qualifications are taught as a part of the specialisation (e.g., Google Analytics, Google Ad, Facebook Ads, Hubspot Marketing Content, etc.)
- The students receive training in essential software packages (e.g. E-CRM software, data analysis software, Adobe Photoshop, Illustrator, etc.)
- Majority of the courses contain a hands-on practical project that will allow students to test their skills
- Majority of the courses develop soft skills that are in high demand among the employers (e.g., team skills, leadership skills, communication skills, analytical thinking, creative problem solving)
MSC DIGITAL EXPERTISE FOR MARKETING: CAREER OPPORTUNITIES
A few of the possible jobs to which you can aspire:
- Technology Evangelist
- Product Manager in a technology-driven industry
- Data Analyst
- Web/digital Analyst
- Social Media Manager
- Web Traffic Manager
- Content Manager
- Community Manager
- CRM Manager
- Digital Designer (CDO)
- UX designer
Academic qualification equivalents
English language requirements (one of the below):
- IELTS : 6.0 with no skill below 5.5
- TOEFL : 83
NEOMA Business School Highlight
| Type |
PUBLIC |
| Established |
2013 |
| Academic staff |
170 permanent faculty members |
| Students |
9,500 |
| Avg. Tution Fees |
EUR 9700 - EUR 16900 |
NEOMA Business School Tuition Fees
| Courses |
Duration |
Tuition Fees |
| MBA (1 Courses) |
15 month |
EUR 37000 |
| Management (18 Courses) |
15 Month - 4 Year |
EUR 9700 - EUR 16900 |
Average Living Cost In France
| Particulars |
Average Monthly Cost in EUR |
| Rental for 1 bedroom apartment |
550 |
| Basic Utilities (Electricity, Water, etc.) |
140 |
| Monthly Pass (Transport) |
48 |
| Telephone, Internet, etc. |
28 |
| Recreation |
100 |
| Food and Drink |
145 |
| Monthly Average Spend |
1,011 |
These, as mentioned, are only indicative costs and give a fair enough idea of the average. What is important to note, however, is that the bigger the city, the higher the cost of living! For instance, rentals in Paris are almost twice as much as the country average at about €928 per month for a single room accommodation. Also, the other things would be more are well. The city averages at about €180 per month for basic utilities and recreation costs way more – after all there is so much to see and do in a city like Paris.
