Bachelor In Digital Communication And E-business in IIM School of Web Design and Multimedia, France

Bachelor In Digital Communication And E-business in IIM School of Web Design and Multimedia

New consumer expectations, social networks, explosion of online sales, appearance of new services and new uses… In less than 20 years, the Internet has revolutionized the global economy as well as the way we consume.

All professional sectors must integrate this new deal but also communicate and sell differently. They now use hybrid profiles combining business and technology. The sector is made up, on the one hand, of agencies specialized in digital communication, startups and pure players of the Internet who offer online commerce or innovative services and, on the other hand, communication, marketing and innovation services large companies. The profiles sought are professionals attracted by novelty and innovation and who have a strategic vision, analytical skills, excellent interpersonal skills and a fine understanding of the challenges offered by digital transformation.

Year 2 Program 

• BAP: Customer project for Digital Communication and ebusiness
• Brand identity design
• Branding & storytelling
• Wordpress CMS
• Community management
• Expert and business conferences
• Consumer behavior
• Content marketing
• CRM marketing 4 beginner
• Digital culture & ecosystem
• Curation & bloging
• Curation & personal branding
• Data: collection & measurement
• Digital advertising basics
• General english
• Inbound & content marketing
• Marketing foundations
• Project management tools
• TOEFL Preparation
• Project management 4 marketer
• Search marketing
• Transverse week (development of soft skills in hackathon mode)
• Social ADS: Facebook, Instagram
• Sport
• Statistics & tools
• Video marketing
• Virtual assistant & chatbot
• Wireframing & proto Adobe XD

 

Year 3 Program 

• + BAP: Digital Communication and ebusiness client project
• BOT building
• Expert and business conferences
• Content marketing
• CRM for beginner
• Digital culture & ecosystem
• Data visualization basics
• DEV for MKG: HTML5 & CSS3
• Display marketing
• General english
• Google analytics certification
• Internet law & eprivacy
• Lead generation strategy
• Neuromarketing
• Preparation and follow-up of the internship
• Project management 4 marketer
• Transverse week (development of soft skills in hackathon mode)
• Social media management
• Master's thesis defense
• Sport
• Statistics & tools
• Virtual reality marketing

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal