Msc Marketing And Digital In Luxury And Lifestyle in EM Normandie Business School, France

Msc Marketing And Digital In Luxury And Lifestyle in EM Normandie Business School

Both professional and academic, the MSc Marketing and Digital in Luxury and Lifestyle is designed to meet the requirements and needs of Luxury sector recruiters who today are looking for global 360° Marketing skills, as well as managers who perfectly embody the standards and characteristics of the Luxury market.

This programme is structured around 4 main themes:

• Luxury culture and knowledge of the sources of inspiration in the Luxury sector
• Marketing and understanding the expectations of Luxury customers
• Digital Marketing by integrating the concept of user excellence
• Management in the Luxury sector and learning about the characteristics of the Luxury market

Assets

• A 360° marketing vision with a strong focus on digital issues within the luxury sector, with the aim of meeting the current expectations of industry recruiters.
• An understanding of the culture of the luxury sector and its professions (history and standards associated with luxury products, expertise within the luxury sector, design, etc.), to enable students to embody the values of the industry.
• Continuous professional immersion: lectures given by professionals with international experience in the luxury sector (courses, conferences organized by luxury goods manufacturers, visits to luxury stores, hotels and starred restaurants), consulting projects with luxury sector clients, internships, professional thesis.
• An introduction to international trade, with the aim of embarking on a professional career focused on all the world's luxury capitals: the programme is taught in English and offers Chinese language courses (optional), study trips abroad, etc.

General information regarding the employment market

Valued at more than 250 billion euros (source: Les Echos Etudes, 2019) in 2018, the Luxury Sector is currently undergoing significant growth (+8.5% rate of annual growth, at constant exchange rates), driven in particular by the acceleration in domestic expenditure in Continental China. Set to account for half of the sales of luxury products and services between now and 2025, Asian consumers have a digital behaviour that is much more advanced than that of traditional luxury customers (77% of Chinese purchase their luxury products from their mobile, according to consultancy company Bain & Co.). Henceforth, players within the Luxury Sector who are looking to earn or retain their position within this strategic market will be compelled to consider the digital ecosystem. Thus, identify atypical skills and profiles, marked by both an affinity towards luxury culture and advanced digital expertise.

Career opportunities

• Product Manager
• Brand Manager
• Digital Marketing Manager
• Customer Experience Manager
• Events Manager
• CRM Manager
• Category Manager
• Traffic Manager
• eCommerce Manager
• Community Manager

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal