About Msc Marketing And Digital In Luxury And Lifestyle in EM Normandie Business School

Both professional and academic, the MSc Marketing and Digital in Luxury and Lifestyle is designed to meet the requirements and needs of Luxury sector recruiters who today are looking for global 360° Marketing skills, as well as managers who perfectly embody the standards and characteristics of the Luxury market.

This programme is structured around 4 main themes:

• Luxury culture and knowledge of the sources of inspiration in the Luxury sector
• Marketing and understanding the expectations of Luxury customers
• Digital Marketing by integrating the concept of user excellence
• Management in the Luxury sector and learning about the characteristics of the Luxury market

Assets

• A 360° marketing vision with a strong focus on digital issues within the luxury sector, with the aim of meeting the current expectations of industry recruiters.
• An understanding of the culture of the luxury sector and its professions (history and standards associated with luxury products, expertise within the luxury sector, design, etc.), to enable students to embody the values of the industry.
• Continuous professional immersion: lectures given by professionals with international experience in the luxury sector (courses, conferences organized by luxury goods manufacturers, visits to luxury stores, hotels and starred restaurants), consulting projects with luxury sector clients, internships, professional thesis.
• An introduction to international trade, with the aim of embarking on a professional career focused on all the world's luxury capitals: the programme is taught in English and offers Chinese language courses (optional), study trips abroad, etc.

General information regarding the employment market

Valued at more than 250 billion euros (source: Les Echos Etudes, 2019) in 2018, the Luxury Sector is currently undergoing significant growth (+8.5% rate of annual growth, at constant exchange rates), driven in particular by the acceleration in domestic expenditure in Continental China. Set to account for half of the sales of luxury products and services between now and 2025, Asian consumers have a digital behaviour that is much more advanced than that of traditional luxury customers (77% of Chinese purchase their luxury products from their mobile, according to consultancy company Bain & Co.). Henceforth, players within the Luxury Sector who are looking to earn or retain their position within this strategic market will be compelled to consider the digital ecosystem. Thus, identify atypical skills and profiles, marked by both an affinity towards luxury culture and advanced digital expertise.

Career opportunities

• Product Manager
• Brand Manager
• Digital Marketing Manager
• Customer Experience Manager
• Events Manager
• CRM Manager
• Category Manager
• Traffic Manager
• eCommerce Manager
• Community Manager

Academic qualification equivalents

• Students who hold a four-year bachelor degree or equivalent

English language requirements (one of the below):

• IELTS       :     6 
• TOEFL      :     83

EM Normandie Business School France Average Tuition Fees and Expenses

The tuition fees and expenses for attending EM Normandie Business School in France can vary depending on the program, location, and individual circumstances. Here, I'll provide you with a general idea of the average tuition fees and some common expenses associated with studying at EM Normandie:

1. Tuition Fees:

The tuition fees at EM Normandie can vary based on the level of study (bachelor's, master's, MBA, etc.) and the specific program you choose. Additionally, international students may have different fee structures than European Union (EU) or French students. Here is a rough estimate of the average tuition fees for different levels of study at EM Normandie:

• Bachelor's Programs: Tuition fees for undergraduate programs can range from approximately €6,000 to €8,000 per year for EU students. For international students, tuition fees may be higher, typically ranging from €7,000 to €10,000 or more per year.
• Master's Programs: Tuition fees for master's programs can vary significantly, with an average range of €8,000 to €12,000 per year for EU students. International students can expect higher fees, often ranging from €10,000 to €15,000 per year or more.
• MBA Programs: MBA programs tend to be more expensive, with tuition fees typically ranging from €15,000 to €30,000 or more, depending on the program and location.

It's important to note that tuition fees can change over time, and different programs within EM Normandie may have different fee structures. Be sure to check the official EM Normandie website or contact the school directly for the most up-to-date and program-specific tuition information.

2. Additional Expenses:

In addition to tuition fees, students should budget for various expenses while studying at EM Normandie:

• Accommodation: The cost of housing can vary depending on whether you choose to live in on-campus housing, rent a private apartment, or share accommodation with roommates. On-campus housing may be more affordable, while renting a private apartment can be costlier.
• Living Expenses: You'll need to budget for everyday living expenses, including food, transportation, utilities, and personal expenses. The average monthly living costs in France for a student can range from €600 to €1,000 or more, depending on your lifestyle and location.
• Books and Supplies: Plan for expenses related to textbooks, course materials, and supplies required for your courses.
• Health Insurance: Health insurance is mandatory for international students in France. The cost can vary, but it's essential to budget for this expense.
• Visa and Residence Permit Fees: International students may need to pay fees for student visas and residence permits.
• Travel Expenses: If you're an international student, budget for travel expenses such as airfare to France and any trips home during breaks.
• Miscellaneous Fees: These may include administrative fees, student association fees, and other incidental expenses.
• Recreation and Entertainment: Budget for leisure activities, cultural events, and occasional outings.

It's important to create a detailed budget tailored to your specific circumstances and lifestyle choices. Additionally, consider any scholarships, grants, or financial aid opportunities that may be available to help offset your tuition and living costs.

Keep in mind that the cost of living and tuition fees can vary based on the campus location (e.g., Le Havre, Caen, Paris), so research the specific costs associated with your chosen campus and program. Lastly, ensure that you have sufficient funds to cover your expenses during your entire stay in France to enjoy a comfortable and successful academic experience at EM Normandie Business School.