Digital Marketing Management Msc in Coventry University
Duration : 1 Year
Intake : Sep,Jan
Level : Postgraduate
Tuition & fees : £ 17,900 Per Year
IELTS : 6.5
TOEFL : 0
PTE : 0
About Digital Marketing Management Msc in Coventry University
Digital technologies have radically transformed the way businesses reach out, connect and engage with their customers, partners and other stakeholders. Just as importantly, the data which is generated from these interactions needs proper analysis to inform ethically-correct marketing strategies.
The aim of the MSc Digital Marketing Management course is to reflect these changes to allow you to develop the necessary skills and personal attributes to become a professional digital marketing manager, capable of leading a digital marketing team in either the public, private or non-profit sectors.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
The study of marketing, and sub-disciplines like digital marketing, is grounded in the understanding of customer needs, the environment in which companies operate and their competitors, to develop the most appropriate marketing mix – product, price, place, promotion, positioning and so on – to satisfy customer needs profitably.
Embedded employability is a key focus for this course with a range of initiatives for students to demonstrate applied learning and continued professional development.
You will have the opportunity to study a final project based on either a research-based dissertation or an industry-based consultancy project. This provides flexibility to develop different pathways for future employability or further study. Internships as part of the Dissertation/Consultancy Project module are subject to availability and a competitive application and selection process, and fees may apply.
Where our graduates work
Previous graduates have secured positions in a wide variety of digital marketing areas, such as social media campaign management and website analysis working with the leading organisations worldwide such as McCann’s, Zurich and many others.
Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
Where English is not the applicant’s first language, an adequate proficiency in English must be demonstrated. This would normally be a minimum IELTS score of 6.5 or equivalent.
Accreditation for prior learning (APL) is in accordance with University regulations.
English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.
Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.
Coventry University Highlights
PG: Post graduate application form
Mode of payment
In-person/By post/Certain debit or credit cards/Via telephone/Web e-payment gateway
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Coventry University The Average Tuition Fees And Other Expenses