About Advertising – Account Management in Sheridan College (Ontario)

Prepare for a career in advertising

In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Develop skills in advertising and marketing

In this program, you'll also learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

• Solve specific advertising and marketing communications challenges by providing strategic insights into target markets/audiences and consumer behaviour.
• Develop and persuasively present and defend a professional, integrated advertising and marketing communications plan based on research evidence.
• Manage the execution of an advertising and marketing communications plan from conception to completion.
• Evaluate the effectiveness of an advertising and marketing communications initiative.
• Identify and adhere to advertising and marketing communications standards and practices in accordance with relevant Canadian legislation and established international business practices.
• Complete all work in a professional, ethical and timely manner.

Career Opportunities

Graduates of our Advertising – Account Management graduate certificate program go on to rewarding careers in advertising management.

Here are some jobs you might find:

• Advertising Account Executive
• Advertising Account Manager
• Digital Strategist
• Digital Content Manager
• Social Media Community Manager
• Media Strategist/Media Buyer/Media Planner
• Project Manager

Academic qualification equivalents

• Postsecondary diploma or a degree or 2–3 year diploma (media-related is desired)

English language requirements (one of the below):

• IELTS       :    6.5 – Overall Band Score with no Band below 6.0
• TOEFL      :    88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based
• PTE           :    60 – Overall Minimum Score (57L,W,S,R)

Sheridan College (Ontario) Highlights

Sheridan College (Ontario) The Average Tuition Fees And Other Expenses

Though the cost of attendance for a student studying at Sheridan College would vary as per standard of living and choices of an individual, however, the estimated average cost for an academic year is tabulated below: