About Sport And Event Marketing Program in George Brown College

FULL DESCRIPTION

For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises.

Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
• Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
• Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
• Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
• Create professional and persuasive written, digital and other presentation formats using industry standard software.
• Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.

YOUR CAREER

Graduates gain transferable skills for a career start in a growing variety of industries that embrace sport and event marketing practices. These include amateur and professional sport, e-sports, arts and entertainment, consumer products, retail, tourism, hospitality, financial services, technology, special events, not for profit, business consulting, advertising, sponsorship, digital and experiential marketing.

Potential positions may include:

• Account Manager/Executive
• Event Coordinator
• Game Operations Coordinator
• Marketing Coordinator
• Partnerships and Sponsorships Coordinator
• Ticket Sales Coordinator

Academic qualification equivalents 

• Have graduated from senior secondary school or equivalent (those applying for a postgraduate program must have graduated from a university or college).

English language requirements (one of the below):

• IELTS             :            6.5, minimum 6.0 in each skill band
• TOEFL           :            88 (online) minimum 22 in each skill band
• PTE                :            60, overall minimum 55 in each skill band

George Brown College Highlights

George Brown College The Average Tuition Fees And Other Expenses

Tuition fees for some of the popular programs offered by George Brown College are mentioned below

Residence Fees

Although rents may vary depending on quality and location, most rents listed by the Housing Service are within the following ranges:

Meal Plans

The college provide three types of meal plan options its students, the details of which are mentioned below: