About Marketing Management - Financial Services Program in George Brown College

FULL DESCRIPTION

In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision making.

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Formulate a marketing plan that will meet the needs or goals of a business or organization.
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
• Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
• Conduct market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
• Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
• Develop learning and development strategies and plans to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

YOUR CAREER

You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:

• Marketing Specialists
• Credit or Business Analysts
• Financial Services Officers
• Customer Service Representatives
• Personal Banking Representatives

Academic qualification equivalents 

• Have graduated from senior secondary school or equivalent (those applying for a postgraduate program must have graduated from a university or college).

English language requirements (one of the below):

• IELTS             :            6.5, minimum 6.0 in each skill band
• TOEFL           :            88 (online) minimum 22 in each skill band
• PTE                :            60, overall minimum 55 in each skill band

George Brown College Highlights

George Brown College The Average Tuition Fees And Other Expenses

Tuition fees for some of the popular programs offered by George Brown College are mentioned below

Residence Fees

Although rents may vary depending on quality and location, most rents listed by the Housing Service are within the following ranges:

Meal Plans

The college provide three types of meal plan options its students, the details of which are mentioned below: