About Business – Marketing Program in George Brown College

FULL DESCRIPTION

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:

• Use the building blocks of a marketing plan to analyze the market, the customers and the competition
• Describe the purpose and value of effective market research and design
• Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
• Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
• Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
• Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
• Contribute to the development of strategies related to pricing for a product, good and/or service.
• Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
• Develop learning and development strategies to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Operate within a framework of organizational policies and practices, when conducting business of the organization.

YOUR CAREER

Graduates are prepared for careers in a wide range of business sectors including marketing firms, advertising agencies, retailers, banks and other financial services institutions, government, not-for-profit and small businesses. Potential positions may include:

• Marketing Assistant
• Sales Representative
• Customer Service Representative
• Account Coordinator
• Brand Ambassador
• Advertising Assistant

Academic qualification equivalents

• Have graduated from senior secondary school or equivalent (those applying for a postgraduate program must have graduated from a university or college)

English language requirements (one of the below):

• IELTS          :         6.0, minimum 5.5 in each skill band
• TOEFL        :        80 (Internet-based) minimum 20 in each skill band
• PTE             :         54, overall minimum 50 in each skill band

George Brown College Highlights

George Brown College The Average Tuition Fees And Other Expenses

Tuition fees for some of the popular programs offered by George Brown College are mentioned below

Residence Fees

Although rents may vary depending on quality and location, most rents listed by the Housing Service are within the following ranges:

Meal Plans

The college provide three types of meal plan options its students, the details of which are mentioned below: