About Bachelor Of Business Administration In Tourism Marketing And Management in Cape Breton University

Tourism Marketing and Management

• Tourism Marketing and Management is offered in the Bachelor of Business Administration.
• Shannon School of Business
• Degree Options: Concentration

Play an important role in any organization

The Bachelor of Business Administration program (BBA) prepares students for self-employment and careers in private and public enterprise, cooperatives, government service, and for graduate study. The BBA program core courses put an emphasis on a broad range of business topics while the program as a whole provides a foundation in both business and the traditional liberal arts. Students graduate with the ability to analyze a business situation, identify alternative responses and resolve business difficulties.

A core focus of the BBA program is entrepreneurialism. Students graduate with the knowledge to manage and start their own business in a field they’re passionate about. Not everyone is interested in studying business but it can be an investment in your future. Graduating with a BBA gives you the right tools to build your dreams into a well-structured venture.

Why a BBA at CBU?

Join the ranks of an organization or build a business from the ground up, secure the foundation you need to do both and more with our BBA program.  

• CBU’s BBA is built to be flexible. Take this degree full-time or through part-time study; pick a concentration in a business discipline depending on your interests; transfer to another school after graduation to build on your education; get real life experience before you graduate with CBU’s Co-op Education Program. Build an education that’s right for you!
• Get to know business from the top line to bottom line. BBA builds a foundation through introductory courses to business, accounting, marketing, academic writing and strategic communication, technology and math, principles of micro and macroeconomics, and more.
• The BBA at CBU is built on an entrepreneurial spirit. Many members of our faculty are tried and true entrepreneurs; SSOB namesake, Joe Shannon, was an inspired entrepreneur from a young age.
• Diversify your education to give you a competitive edge in the job market. Take elective courses in areas including: law, tourism, IT, the arts, health, sports, sciences or engineering.
• Find a career that’s right for you by focusing your business studies. Work your way to the top as Chief Finance Officer (CFO) with a concentration in Finance, capitalize on the rapidly growing social media landscape by majoring in Marketing or manage an organization’s best resources, its people, by studying Human Resources.

Areas of Study

• Supply Chain Management
• Accounting
• Marketing
• Economics
• Finance
• Legal Studies
• Human Resources
• Tourism Marketing and Management

The Business of Exploring

Tourism is one of the fastest growing and largest industries in the world. With more than 30 years of practical knowledge and experience in Tourism and Hospitality, CBU offers this unique concentration program to prepare students to capitalize on opportunities in this exciting, expanding industry.

What Is The Study of Tourism Marketing and Management ?

Tourism is defined as the guidance or management of tourists; the promotion or encouragement of touring; or the accommodation of tourists. This BBA Concentration at CBU studies the business of managing and marketing various tourism products, including destinations, hotels, restaurants, attractions and events. The program develops a unique skill set for SSOB students specifically interested in the tourism and hospitality industry, equipping them with a competitive advantage in the broad job market for BBA graduates.

Why Study Tourism Marketing and Management At CBU?

An education for the explorer at heart.

• Combining specific knowledge from the tourism industry with your BBA prepares you for future management positions in this fascinating and global field. This is an education that can really take you places.

• CBU has been instructing Hospitality and Tourism programs for over 30 years led by knowledgeable professors who have years of industry experience.

• SSOB maintains close ties with the local hospitality business community, bridging the gap between students and professionals, owners and managers in the Tourism industry. Take advantage of this close network and gain real life experience through CBU’s Co-op Program.

• CBU has small class sizes so students and faculty get to know each other on a professional and personal basis. Students are afforded every opportunity to participate in class and through laboratory learning.

Possible Career Paths

• Hotel or Restaurant Management
• Food and Beverage Management
• Travel Agencies and Travel Industry
• Transportation or Tour Companies
• Leisure, Recreation and Sport
• Tourism Development and Marketing
• Meeting and Event Management
• Eco-Tourism
• Cultural Industries and Market Research

Talk to an Enrolment Services Professional  how to pair a concentration in Tourism Marketing and Management with a post graduate program for the career you want.  

Entry requirement for international students

Students must require graduation from an academic secondary school program or equivalent with an average of “C” in five, senior academic-level/university preparatory courses with English, Mathematics and four additional courses.

TOEFL

Paper-Based Test: 550

Computer-Based Test: 213

Internet-Based Test: 80

IELTS

Overall Score: 6.5

No Band Below: 6.0

Cape Breton University Highlights

Cape Breton University  The Average Tuition Fees And Other Expenses

For international candidates aspiring to study at the university, it is mandatory to have an estimate of the cost of living in Canada to survive comfortably in a foreign land. Below is the estimated tuition and student fees for the Fall/Winter 2019 – 2020 presented-

Note: The graduate fee depends on the number of courses offered by the students. Thus, graduate students should expect to pay more than 400% of the above-stated fees