About BA (hons) Marketing in Dublin Business School

Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study. The central focus of the programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.

Structure

This programme features a unique range of mandatory marketing and event management subjects. Students on this programme will receive a wide-ranging knowledge of the most essential marketing concepts and practices combined with knowledge of all significant areas of event management. Specialist event sector subjects provide knowledge and critical understanding of current thinking and practice across a range of events related areas.  As the course progresses, students learn to apply the various methods and techniques they have studied. They also learn to develop pragmatic solutions to real problems and how to effectively communicate information, ideas, complex problems and solutions to a range of audiences.

Transfer Students  

Students holding a relevant certificate, ordinary degree or other relevant qualifications may qualify for entry to the second or third year of the degree programme.

Career Opportunities

Graduates from this stream will have strong business knowledge and competence in an event management context and will be highly employable. They can expect to have a wide range of opportunities and should easily find suitable employment in the broad field of event management across a range of both public and private sector organisations such as central government departments, international hotel groups, incentive travel organisations and professional conference organisers.

Leaving Certificate

Under the new Common Points Scale for Leaving Certificate 2019, applicants must obtain a minimum of 2H5’s and 4 O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details. 

Using the old pre 2017 grading scheme, applicants must have obtained a minimum of grade C3 in two higher-level subjects and grade D3 in four ordinary level subjects, including a language. The Maths requirement for some degree programmes is a minimum of a D3 grade.  Individual course details will outline specific entry requirements. Please ensure to check the exact details for the course of your choice.

A-Levels/GCSE

Applicants must obtain a minimum of four GCSE passes at grade C to include Maths and English plus two A-level passes at grade C or higher.

BTEC

Students applying for any QQI (formerly HETAC) honours/ordinary degree or higher certificate must have obtained a minimum of a BTEC National Diploma in a cognate area.

FETAC Applicants

Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award which includes a Distinction grade in at least three modules. A full FETAC award normally consists of eight modules. A record of achievement does not meet minimum entry standards. Further details can be obtained from the Admissions Office. 

Mature Applicants

If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

English Language Requirement

For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 6.0 or equivalent to qualify for admission to the Honours Degrees (level 8 programmes).

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