Bachelor Of Business Specialising In Marketing in Macleay College, Australia

Bachelor Of Business Specialising In Marketing in Macleay College

Course overview

Whether you want to run your own company, build the brand for a start-up, manage a sports team, see the world as a travel agent or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.

At Macleay, we actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.

Within the Bachelor of Business you’ll also have the opportunity to pursue one of the following specialisations:

• Entrepreneurship – develop dynamic entrepreneurial skills and practice the art of transforming a business concept into a viable business proposition
• Event Management – learn about industry ethics, the role of technology and sustainability and current event trends, as well as how to plan and organise events and festivals
• Marketing – get hands-on experience in all areas of marketing communications (including advertising, public relations and sales promotions, to name a few) and learn how to maximise their impact on customers and stakeholders
• Public Relations – learn about all aspects of PR, from client brief development to social media management and written communication, as well as crisis management, sponsorship, client reporting and internal communications
• Sports Business – apply your knowledge of marketing, finance, management and innovation to the world of sports as you develop skills in club and team administration, player management, sports marketing and promotions
• Travel and Tourism – explore current trends and the future trajectory of tourism, the laws that affect the industry, eco and specialist tourism, and more

How you’ll learn

This course fosters entrepreneurial thinking with a focus on action and project-based learning. You’ll develop skills through interactive presentations, industry-specific case studies, team and individual assignments and real-world projects in a creative learning environment where everyone makes a contribution.

Pitch business ideas to entrepreneurs. Research Gen Z’s attitudes toward globalisation. Manage the establishment of a social enterprise. Learn to build a brand, a business, a deal, or a following. You can engage in all this and more in your studies at Macleay.

Marketing

This specialisation provides insight into the value of various communication models and the strategies of influence and persuasion used by business. You’ll learn to coordinate and integrate all marketing communications (including advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders. 

We’ll teach you to understand internal communications, external communications, traditional media and new media, enabling you to evaluate marketing communication options and design an integrated marketing communication plan.

Job opportunities include: 

• Marketing Assistant
• Product Manager
• Brand Manager
• Retail Marketer
• Market Researcher
• Social Media Manager
• Marketing Executive

Know more about Studying in Australia

Tuition Fees in Australia (1st Year Average)	BE/Btech: AUD 29109 | MBA: AUD 35139 | MS: AUD 36803 | BBA: AUD 28693 | MEng: AUD 39298 | BSc: AUD 34307 | MIM: AUD 39298 | MFin: AUD 35347 | MArch: AUD 37218 | BHM: AUD 28693 | MIS: AUD 35347 | MEM: AUD 43040
Average Accomodation & Food Costs in Australia	AUD 1680 Per Month Approx
Entrance Exams in Australia	TOEFL: 77 | IELTS: 6.5 | PTE: 57 | GRE: 300 | GMAT: 600
Work and Study in Australia	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in Australia	2 Year after graduation depending on the course.
Cost of Student Visa in Australia	AUD 620
Student Visa in Australia	The subclasses for the visa were reduced to two from the eight for convenience. The two visa subclasses are Subclass 500 (for students) and Subclass 590 (For Student Guardian).
Intakes in Australia	There are Two Main Intakes in Australia: February and July.
Top Job Sectors in Australia	Health Care and Social Assiastance, Construction, Education, Manufacturing, Public Administration and Safety, Transport & Logistics, etc.
Economy in Australia	1.7% (2019e) 2.3% (2020e), 10th Largest in the World by Nominal